The interim head of marketing is responsible for crafting the initial marketing mid-term strategy and related tactics to boost brand awareness, reputation as well as acquisition during the beta / pre-launch phase.
Mission initially focused on Rouen’s Beta test and Seed fundraising.
The candidate will be able to justify a successful 5-10 year career path across the following sectors and positions:
SHARELOCK develops, deploys and operates a network of shared locks, accessible via an app., through a subscription based service, at no cost for cities. This innovative lock features sensors allowing for user notifications in case of theft. A EUR 200 lump sum reimbursement is automatically triggered in case of theft, thanks to a fully digital solution developed in partnership with an insurance provider.
To cater for sustainable development imperatives, public policies fostering bicycle usage have flourished since the 2000’s. If most of those policies have been focusing on equipment and cycling lanes, only limited attention has been given to secured parking, despite being at the very core of the bicycle system.
Starting from the fact that parking and theft constitute the key obstacle to bicycle usage in cities, Nicolas LOUVET and Alexandre MOLLA, both fiercely passionate about mobility, have launched SHARELOCK, an innovative response to the secured parking challenge at scale, in particular for bicycles.
6t-bureau de recherche. (2020). Le développement du vélo et de la trottinette dans les grandes villes françaises : une tendance confrontée au stationnement dans l’espace public. Rapport final.